Contributor: Kevin Character
When is the last time you gave your careers page an overhaul? As as a recruiter, you know your careers page is your branding gateway and your opportunity to ultimately encourage candidates to click ‘apply’.
Aside from the standard culture content and usual list of work perks, many Take the Interview customers treat their careers pages like dating or social media profiles. They update them frequently, stay transparent and find some way to stand out. Here are few tips for getting the most out of your domain.
Outline the Process
Candidates like to know what they’re getting into before applying for a job. So, some TTI customers like Enjoy Technologies map out the process, making it crystal clear.
It’s like explaining on a dating profile what you expect out of a first date. It’s a great way to eliminate any potential confusion or surprises along the way.
SHOW Candidates What You’re Looking For
Show, don’t just tell, like Philz Coffee. Philz is the acclaimed coffee house brand based in San Francisco, particularly known for their genuine, family-style culture. They showcase the types of candidates they’re looking for using videos and employee testimonials.
Other companies including HubSpot, who leverage TTI’s On-Demand product for initial round entry level screening provide exact examples of ‘Interviews that Stole the Show’. It’s a great opportunity to align expectations and to truly show candidates the types of folks who make it through the front door.
Build a Blog or Social Media Page
Careers pages don’t have to be limited to just your one homepage, or help from your IT or web design team. The recruiting team at HubSpot has created their own blog - using it as an opportunity to engage with candidates in the beginning and middle of the interview pipeline.
Other companies leverage Facebook, Twitter and Instagram to showcase recruiting success stories, company culture and open positions too.
For more helpful tips on ways to continue leveraging your careers page to help form connections that last, please visit our recent blog HERE.